Are you:

Trying to conceive, pregnant or breastfeeding?
Experiencing sensitive, irritated or dry skin?
Seeking clean, natural or vegan beauty products?
Or looking for an anti-ageing powerhouse product?

It’s time to say hello to Bakuchiol, your anti-ageing and hydration hero.

Let’s step away from all of the hype and take a deep dive into this powerful, plant-based natural ingredient. Derived from the leaves and seeds of the babchi plant, Bakuchiol (Sytenol A: Vit A) is widely regarded in the beauty and skincare sphere as the first natural alternative to Retinol and with good reason. 

Clinical studies have demonstrated Bakuchiol’s ability to reduce hyper-pigmentation, fine lines and wrinkles as efficiently as Retinol, yet with a better skin tolerance. It has also shown significant improvement in the treatment of acne-affected skin due to its anti-inflammatory and antibacterial properties. Bakuchiol works by triggering the genetic pathway in skin cells to support the production of several types of collagen. These can help with overall skin health improvement; think tone, firmness and elasticity, anti-ageing, and deep hydration all whilst soothing the skin. 

Now, you’re wondering what this all means for you and your skin…

For those with sensitive skin: Bakuchiol won’t decrease the size of oil glands (which can cause stubborn dryness and irritation), making it a better all rounder for you. It’s gentle on the skin, yet incredibly effective. 

For those concerned about UV damage: It’s clinically proven to protect your skin from UV damage. Unlike Retinol, Bakuchiol is photostable so it can be used safely both day and night. We always recommend SPF as the final step in your skincare routine.

For those trying to conceive, pregnant or breastfeeding: Bakuchiol is safe for use during your journey to motherhood. Simply swap out your Retinol, and you’ll never look back. As always, if you have any concerns, we recommend consulting your care provider.

For those seeking clean, vegan skincare: You can feel at ease, knowing that you’re caring for the earth and your health and wellbeing, whilst still experiencing the beauty benefits.

Harness the anti-ageing superpowers of this powerful, plant-based natural ingredient with Habitual Beauty today. Bakuchiol can be found in: 

Hydrating Serum: This lightweight, hydrating serum is infused with Bakuchiol. It’s perfect for use in the morning and will layer brilliantly under other products in your AM routine including your SPF and foundation. Can also be used in the evening for a big drink for the skin after a long day. We recommend 2-3 drops.

Rejuvenating Facial Oil: This oil is incredibly versatile. It’s ideal for dry, dehydrated skin and with Bakuchiol as a key active ingredient, it's also your secret weapon to combat fine lines and wrinkles.